VideoFest is currently being revisited to reflect deeper context and a more immersive process presentation. An expanded case study is coming soon
A celebration of analog chaos and independent storytelling
This project reimagines the visual identity of Dallas VideoFest, an independent media festival founded in 1986 that celebrates experimental, alternative, and non-commercial film and video art. The goal of this redesign was to honor the festival’s long-standing legacy while refreshing its visual language to resonate with contemporary audiences
This rebrand is designed to appeal to rebellious, curious, and adventurous creatives, particularly film and TV enthusiasts who value independent voices and unconventional storytelling. The resulting identity balances history and experimentation, reflecting Dallas VideoFest’s role as a platform for expressive media that challenges the mainstream
