Kooky Cones
An ice cream brand identity filled with bright color and playful character
Kooky Cones is a conceptual ice cream brand designed to make the everyday ice cream experience feel a little more fun.
Designed with younger audiences and families in mind, the identity celebrates individuality through playful characters, retro typography, and a bright color palette, creating a world that feels welcoming, memorable, and a little unexpected.
Visual Direction ✷
Moodboard and inspiration
The Brand Identity ✷
A playful identity built around character and a touch of nostalgia
Scooping Up the Brand ✷
Bringing the identity to life through playful details and colorful moments
Kooky Cones on Wheels
Wall Menu + Posters
Handheld Menu
Loyalty Card
Kooky Merch
Kooky Cones gave me the opportunity to explore how illustration and storytelling can turn a brand into its own little world.
Carrying the system across packaging, menus, and other applications showed me how even the smallest details can help make a brand feel recognizable and memorable.
