Mellow Cloud is currently being revisited to reflect deeper context and a more immersive process presentation. An expanded case study is coming soon
Diving into a gentle soothing skincare & aromas world
Mellow Cloud is a conceptual skincare brand focused on calm, softness, and emotional well-being. The project explores how visual identity and packaging design can transform self-care into a soothing, immersive experience
Using cloud-inspired imagery, atmospheric gradients, and gentle typography, the brand was designed as a cohesive system across physical products and digital touchpoints
Logo Exploration
Selected logo explorations focused on softness, calm, and approachability, testing symbol-driven, monogram, and wordmark-led directions for the Mellow Cloud identity.
The selected direction is refined in the final identity below.
UI Exploration & Wireframes
Wireframes explored how Mellow Cloud’s softness and calm could translate into a clean, intuitive shopping experience across devices
