VideoFest
A film festival identity shaped by visual distortion, experimentation, and the spirit of independent film
VideoFest is a long-running Dallas film festival dedicated to independent and experimental filmmaking. During my senior-year Design Texas course, founder Bart Weiss visited our class to introduce the festival, share its history, and invite us to explore a refreshed visual identity.
I approached the project by looking at what makes independent film feel distinct: experimentation, unexpected perspectives, and a willingness to challenge convention.
Rather than creating a polished, traditional festival identity, I leaned into distortion, irregular forms, layered textures, and bold contrast to capture that same sense of creative freedom.
The Brand Identity ✷
Shaped by distortion and unexpected perspectives
Brand Texture
The Brand in Action ✷
Made to live on and off screen
One of the most meaningful parts of the project was presenting the concept to Bart Weiss and sharing the thinking behind the visual direction.
Having this concept selected for the festival’s brand refresh brought the project full circle, turning a classroom experience into an opportunity to contribute to the Dallas independent film community.
