Blazing Hideout
A spicy chicken brand brought to life through vibrant color and a fiery personality
Blazing Hideout is a brand identity concept for a spicy chicken restaurant with a bold, energetic personality.
Designed with young adults in mind, the concept was inspired by the social side of casual dining and the experience of sharing a fun, memorable meal with friends or family.
The goal was to build a recognizable identity that could extend throughout the restaurant, with vibrant color, expressive illustrations, and a fiery chicken mascot leading the visual direction.
The Brand Identity ✷
Bold, expressive, and made to stand out
Food icons that echo the expressive style of the chicken mascot
Brand Pattern
Fresh From the Hideout ✷
Serving up a bold and playful brand experience
Animated Social Ad
Menu Design
Animated Social Ad
Blazing Hideout earned a Gold Student ADDY at the 2023 American Advertising Awards, hosted by AAF Fort Worth.
