Tacos Azteca
a restaurant identity inspired by the warmth, color, and deep sense of community in Mexican food + culture
Tacos Azteca has been a familiar gathering place for me and my family for many years. When I began exploring local businesses for this rebranding project, it immediately came to mind
Drawing from memories of the local Mexican restaurants I visited growing up, I explored a visual direction rooted in warmth, familiarity, and vibrant color
Inspired by the color, texture, and vibrancy of ingredients like limones y chiles, the visual identity became a celebration of not only Mexican cuisine, but the culture and cariño behind every dish
an opportunity to translate memories of home into a visual identity ✷ honoring the places and experiences that stay with us
