Tacos Azteca
A restaurant identity inspired by the welcoming spirit and handcrafted charm of a neighborhood taquería
Tacos Azteca has been a familiar gathering place for my family and me for many years. When I began exploring local businesses for this conceptual rebrand, it was the first place that came to mind.
My goal for this rebrand was to preserve the warmth and familiarity of a neighborhood taquería while giving the restaurant a more cohesive and expressive visual identity.
Designed with its local community in mind, the identity brings together vibrant color, handcrafted textures, and playful illustration to reflect the energy and character of the restaurant.
The Brand Identity ✷
A visual identity designed to feel vibrant, familiar, and welcoming
Illustrated icons inspired by familiar menu favorites
The Identity in Action ✷
Designed to feel like your favorite neighborhood taquería
Wall Menu
Tacos Azteca earned a Gold Award in Branding at the 2023 AIGA UTA Counterspace Awards.
